Gallagher Australia Company Profile
Rural Sales and Marketing Pty Ltd (RSM) was founded by David and Margaret Mullen in 1973, distributing rural products to Dealers in New South Wales and Victoria. An association with Gallagher Electric Fence products led to increased market penetration of that product and a universal recognition of its quality and performance.
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Over the next few years a national sales force was formed, spearheaded by the Gallagher Electric Fencing products and complimented by other products sourced to develop a complete fencing systems approach to the market. Education of Farmers and Dealers by mini field days, training sessions, took on a more significant marketing role within a strategy to develop sales in "pasture land" markets apart from the more traditional coastal Dairy areas. In 1982 Gallagher RSM Pty Ltd was formed which formalised the relationship with Gallagher Electronics Ltd of New Zealand,with a comprehensive long term distribution agreement. In 1993 the company name changed to Gallagher Australia P/L. Growth to the number one position of the Australian Power Fence market was steady but sure, culminating in a National market share of 62%. |
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Gallagher Melbourne Office |
The Gallagher marketing and distribution companies of Australia has had a profound effect on the marketing and farmer usage of Electric Fencing in Agriculture today. Gallagher fencing offers farmers significant savings in less time and effort to build, and versatility unmatched by regular fencing. |
